Digital marketing is the key to hold an in-demand profession. Recognising the importance of digital marketing, brands are getting super active to focus on digital marketing and hence the digital marketing skills are in a serious demand widening its scope in the market space. Higher pay and multiple career choices are the salient advantages of having a digital marketing career. Apart from these, there is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and reliable mode of marketing to target mass audiences.
The humungous growth in the number of Digital Marketing Training institutes across the country both offline and online is proof enough for the anticipated possibilities in this field. This is a plus point for students seeking expert guidance to shape their career in digital marketing.
Now let’s take a look at the scopes associated with digital marketing.
The scope of Digital Marketing in Uganda
In recent times, the most sought-after career opportunity is digital marketing. Statistics show that digital marketing industry is booming worldwide – offered tens of thousands of jobs in this passed decade. A number of companies and businesses employed parttime and fulltime social media managers and assistants in the past 5 years.
However, 91% of top employers consider certification as key hiring criteria, while 48% are willing to offer a higher salary to certified candidates. So, internet marketing training proves highly rewarding for you during the hiring process.
Supporting digitisation, Uganda government came out to introduce compulsory IT(computer) studies in all schools across the country, migration of all TV stations from analog to digital platforms like StarTimes, GoTV, Zuku, Azam and Terrestrial free to air decoders – The growing numbers of social media in Uganda with different platforms being used, companies introducing digital self-service products like convenient mobile money payments, and other self-service products, official communications channeled through social media platforms and many other examples act as promotional campaigns for digital marketing resulting in many more job opportunities for youth to a great extent. Hence, there is nothing regional; it’s a national alarm for graduates of Uganda who all are looking for an inviting career.
Now let’s have a brief on the advantages of a digital marketing career.
Advantages of choosing Digital Marketing as your career
It is the next big thing
As the time we spend online increases, so do the digital opportunities available. The online experience is constantly evolving thanks to content creators, businesses and app developers who are able to find new and innovative ways to help us shop, learn, and connect. So whether you own a business yourself or would like to work for one, now is a great time to jump in and see how you can get involved in the digital world.
Massive job opportunity
Being reliable, eco-friendly, reachable, influential, user engagement and measurable digital marketing is the magic tool for brands and businesses. As more and more entities join the online bandwagon for a wider market-reach, the job opportunities in digital marketing are ever-growing. Unlike other sectors of employment, this arena is an all-season field. It’s too inviting to turn a blind eye, folks.!
Flexibility
Digital marketing industry celebrates a very open culture. With skills and tools knowledge advancement, empiricism holds a big portion and that pushes you up for being the next level of the marketer. There is umpteen number of sub-branches within the digital marketing field such as SEO analyst, Social media marketing executive, online reputation management executive, digital marketing manager, PPC specialist and so on. And so is the remuneration package range.
Higher paid profile
Digital marketing profession is one of the highest paid job profiles. Google says, the national average salary of the senior digital marketing manager is $95,415 and that in Uganda is over UGX 350M. Additionally, the average pay tends to defy the principle of gravitation – ever on the rise – by at least 30% YOY.
Digital Marketing Certification
60% of professionals consider that certification led them to a new job. Hence it is ideal to join a digital marketing institute to get certified and grasp marketing tools and techniques of experts.
These are some of the opportunities and reasons one would choose digital marketing as a career.
You can access free resources and courses online concerning this awesome career without paying a penny like joining free google digital skills for Africa and enhance you digital marketing skills.
In my next posts, I will be diving deeper into a number of scenarios and case studies on digital marketing and online presence as a whole.
Leave a comment and let me know what you think about Digital Marketing in Uganda.
